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Malta – Lottomart partner with Fast Track CRM to improve player engagement

By - 26 February 2020

Lottomart, the app-based lottery operator, has partnered with FAST TRACK to further their player engagement offering.

Ashley Lang, CEO of Lottomart, explained the rationale behind the agreement: “We are a technology-led company with ambitious plans for how we can really offer a different experience to our players. FT CRM will allow us to achieve everything we need, in an efficient way.”

FT CRM is a real-time player engagement platform that allows operators to streamline working processes across their organisation whilst providing customer engagement.

Simon Lidzén, FAST TRACK Co-founder and CEO, added: “Lottomart are the type of operator that are a dream for us to work with: innovative and technology-led. The first thing you notice about their app is how much work has clearly gone into the user experience and we are looking forward to supporting them in building really interesting engagements on this strong foundation.”

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