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Malta – Pariplay launches new engagement tool and pens integration deal with End 2 End

By - 25 November 2021

Pariplay has launched Raffle Rocket, a new retention tool designed to boost player engagement levels.

Offering a new and unique player experience, the tool allows operators to create raffle campaigns across all vendors and games offered on Pariplay’s Fusion platform.

With three different types of raffles available, Wager, Win and Win Ratio based, tickets are awarded to players as a result of their activity on the reels with multiple reward options available, including cash prizes and free spins.

The campaigns help drive engagement while increasing player life-time value and revenue for the operator. The tool can be offered to Pairiplay partners without any additional integration, and campaigns can be customised to fit any promotion or event.

The player user interface is fully adaptable to multiple devices in both landscape and portrait mode and is designed to fit different regulations. Raffle Rocket is the latest player engagement tool to be added to Pariplay’s Fusion platform alongside the supplier’s Tournaments, Real-Time Leaderboard and the Spin That Wheel tool.

Vladimir Pavlov, VP of Product for Pariplay, commented: “Engagement tools are becoming increasingly important for operators to stand out from the crowd and to increase player retention. Raffle Rocket introduces a fun new way for our partners to offer additional excitement through popular raffle draws.

“Maintaining consistency with all our promotional tools, we’ve ensured the creation process is easy and we have added customisation options to highlight the spirit of each campaign. Available across any third-party vendor or game, the tool is a perfect addition for any operator looking for a way to further boost the player experience.”

Pariplay has also announced its Fusion platform has integrated the full portfolio of content from multiplayer bingo and lottery provider, End 2 End.

End 2 End has a 15-year history of developing bingo platforms and providing multiplayer bingo technology for online, physical and mixed operations. Based in Buenos Aires, Argentina, and Miami, US, the provider recently extended its reach after being awarded a UK Gambling Commission licence.

Pariplay’s integration agreement with End 2 End covers all of its titles, encompassing a range of 90 and 75-ball bingo solutions and lottery games.

“It is crucial that we can offer our operator partners a wide range of games and genres that appeal to players in different regions,” said Jorge Morales, Director for LatAm & Caribbean at Pariplay.

“End 2 End offers a high-quality multiplayer bingo experience that cannot be found elsewhere on the market and this integration promises to take both parties to new heights.”

Alejandro Revich, CEO and Partner at End 2 End, added: “This is an important deal for us in delivering our content to operators across LatAm and around the world. Pariplay’s partner network provides us with the ability to reach a wide range of players with products that we believe they will find compelling.”

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