Interactive

Malta – PartnerMatrix enters several B2B partnerships

By Lewis - 26 November 2020

EveryMatrix’s affiliate and agent system PartnerMatrix has entered into several B2B partnerships with turnkey providers seeking to offer affiliate marketing and agent management to B2C brands running on their platforms.

Built under the vision of one platform to reach millions of players, PartnerMatrix aims to bring casino and sports operators, affiliates, and players closer with 70 new iGaming affiliate programmes successfully launched via PartnerMatrix’s solutions in less than 12 months.

Levon Nikoghosyan, PartnerMatrix CEO, commented: “Although 2020 was not an easy year for our industry, PartnerMatrix is now stronger than ever. I’m happy to say that today we work with many platform providers in the iGaming space.

“These partnerships allow us to come and help providers complete their offering by plugging our affiliate and agent software into their PAMs in a quick and operative manner.

“We’re welcoming more B2B collaborations in the future with both established and emerging platform providers who seek to offer a comprehensive product suite to their online casino and betting operators.”