Interactive

Malta – Platform personalisation powered by AI

By Lewis - 14 October 2021

Gamingtec, the provider of turnkey online sportsbook and casino platforms, has partnered with ZingBrain to bring the provider’s innovative artificial intelligence engine to its operator partners for the first time.

The deal will allow sportsbooks and casinos powered by Gamingtec to leverage ZingBrain’s technology ‘Zing AI,’ to make recommendations to players based on multiple data sources, behaviours and preferences. The technology allows online sportsbook and casino operators to deliver a personalised experience to each player to drive engagement, increase wagering activity and maximise the lifetime value of each customer.

Zing AI is offered via two products – the Zing Sportsbook Recommendation System and the Zing Casino Recommendation System. Both track user behaviour on an operator’s site and not only the games they play and the bets they place, but also their journey across the book or casino.

From this, each system delivers recommendations including different bets that can be placed and games that can be played. This is displayed on specific widgets or via filtering content that is already on the site, such as odds and markets and new games, based on the player’s previous behaviours.

Gamingtec’s operators that use Zing AI can expect to see growth figures (on average) of:

20% increase in turnover
30% increase in bet count
150% increase in bet count per widget
150% increase in user engagement

Sapar Karyagdyyev, CEO, at Gamingtec, said: “We go to great lengths to ensure that our operator partners have access to ground-breaking tools and features that allow them to deliver a truly personalised experience to each customer and with Zing AI they will be able to do just that.

“Zing allows players to enjoy a similar user journey and content recommendation experience used by some of the most popular entertainment platforms in the world, and to be able to bring this to an online sportsbook or casino is absolutely game-changing.

Vladislav Artemyev, CEO, at ZingBrain, said: “This industry is pioneering and progressive in so many ways, but we believe that it still lags behind others when it comes to user experience and recommendation processes. In Zing AI we have a powerful product that addresses this.

“We are thrilled to have entered into this partnership with Gamingtec and for its operator partners to be able to take advantage of our cutting-edge products.”