Pragmatic Play has signed a deal with Kindred to create a complete dedicated live casino environment for the operator’s brand, Unibet.
The deal will see Pragmatic Play create a live studio with a number of live gaming tables such as Blackjack and Roulette exclusively for Unibet customers, featuring customised branding and design.
“This is a truly significant deal for us to have signed,” said Yossi Barzely, Chief Business Development Officer at Pragmatic Play.
“The impact of having one of our fully customised Live Casino environments broadcast to the world via an operator such as Unibet cannot be understated.
“The deal is just the reward that the hard work of our teams deserves, and we can’t wait to get started.”
Pragmatic’s live casino content has recently seen the launch of products such as Mega Wheel, the company’s first game show, as well as Blackjack and Roulette Azure, complementing its roster of live dealer products. A second game show, Mega Roulette, was released on February 24.
David Robertson, Head of Casino at Kindred, added: “Our aim to provide entertainment, ﬁne-tuned for an unforgettable experience is going to be made that much easier with the partnership with Pragmatic Play.
“The bespoke product we’ll be able to broadcast will allow us to engage with our customers in exactly the manner the market requires, which is essential for us.”