Interactive
Malta – Relax Gaming adds Genesis Gaming to Powered By partner network
By Lewis - 6 July 2020
Relax Gaming has signed an agreement with Genesis Gaming in a Powered By Partnership deal to launch the latter’s collection of slot games through its brand Radi8.
The agreement provides Relax with titles including Tiki Towers, Crystal Crater, Dragon Blast, and Jungle Jam, as well as more top performers in Radi8’s growing portfolio.
The slot studio will also gain access to Relax’s distribution network and market reach, together with the effective delivery that forms the foundation of the Powered By programme.
“Genesis’s portfolio offers fresh and engaging titles that will make a great addition to our offering and we expect its content will be a big hit with our partners’ players,” commented Simon Hammon, Relax Gaming’s CPO.
“We’re looking forward to working with the studio and widening the distribution of its mobile-centric casino games to an extensive network of operators in multiple markets.”
Genesis Gaming is the latest in a series of suppliers to join Relax’s Powered By network, diversifying its content distribution platform with a selection of slot and casino games.
Marc Burroughes, Genesis’s Commercial Director, added: “Joining Relax Gaming’s Powered By programme offers a seamless route-to-market that will enable us to quickly reach an unrivalled number of new audiences thereby raising awareness of our brand among some of the industry’s biggest online casinos.
“Designed with optimisation for mobile in mind, our Radi8 games contain an innovative in-game loyalty bonus system which is proven to extend gameplay and increase player lifetime value. We expect our portfolio will perform very well on the operators using Relax’s platform.”
