Relax Gaming is to launch a premium collection of ReelPlay’s third-party studio partner content after the two businesses extended their distribution agreement.
Following the successful launch of ReelPlay’s proprietary portfolio in August, including first to market releases of Hypernova Megaways and El Dorado Infinity Reels, the Australian independent games studio will now also provide titles from its selected partners. As part of the Powered By partnership agreement, all parties will gain access to Relax Gaming’s distribution platform, which supports swift and efficient onboarding of a wide range of partnered content.
Simon Hammon, Relax Gaming CPO, commented: “ReelPlay’s proprietary in-house casino games have been a hit with players and it’ll be a great advantage for Relax to add titles from ReelPlay’s quality studio partners as part of the extended deal. The growth of our existing partnerships demonstrates the appetite in the market for mutually beneficial distribution agreements that further the reach of other providers and boost our portfolio with coveted content.”
David Johnson, CCO at ReelPlay, added: “We’ve been impressed with Relax Gaming’s technical ability to support a range of studios and quickly bring their games to market. Widening the scope of our agreement will provide a level of expertise and exposure to our partners that is unique in the market. The Relax Gaming team are a pleasure to work with and we look forward to leveraging the mutual benefits of this agreement extension.”