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Malta – Relax Gaming inks deal with GVC

By - 3 June 2020

Relax Gaming has partnered with GVC Holdings in an agreement which will significantly boost the supplier’s global presence.

GVC’s online casino brands will soon launch Relax’s proprietary slot titles, including top-performers Temple Tumble, Money Train and Snake Arena, together with a selection of premium games from the supplier’s library of aggregated third-party content.

With licences in over 20 countries, GVC operates many of the industry’s online brands, including bwin, Sportingbet, Ladbrokes, partypoker and Coral. In addition to GVC’s consumer-facing brands, Relax content will also feed into the group’s B2B services, provided to a number of gaming operators worldwide.

Paris Anatolitis, Commercial Director at GVC, commented: “At GVC, our aim is to provide our customers with the most cutting-edge and innovative content available and deliver the industry’s premier gaming experience.

“We’re absolutely delighted to have joined forces with Relax Gaming, and we know its games will be a huge hit with our players, and a fantastic addition to our market-leading portfolio.”

Danske Spil, the state-owned national lottery in Denmark, will be amongst the first operators to gain access to Relax proprietary and aggregated content. It is part of the World Lottery Association (WLA) and marks the first step for the supplier to enter the Danish market and will be followed by a global rollout in the near future.

Daniel Eskola, Relax Gaming CCO, said: “GVC is one of the most well-respected names in the gambling industry with years of experience in the sector, and we’re delighted to have signed a deal to provide our popular content to its online brands.

“It’s been an incredibly busy year for us at Relax Gaming as we continue to expand our network with leading operators, and we look forward to offering our games to an even wider audience through this exciting new partnership.”

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