Interactive
Malta – Relax Gaming teams up with Max Entertainment
By Lewis - 13 July 2020
Relax Gaming is to launch its portfolio across Max Entertainment’s online casino brands after signing a new content distribution deal.
Max Entertainment operates four online casinos: Slotty Vegas, GoSlotty, VulkanBet and GGBet.
The partnership comes during a strong period of growth for Relax Gaming, which has extended its client base in recent months with the addition of major international operators.
The company’s product portfolio has also grown significantly, now featuring titles from studio brands such as ReelPlay, 4ThePlayer and Fantasma Games.
Daniel Eskola, Relax Gaming CCO, said: “Our partnership with Max Entertainment demonstrates the appeal of our portfolio among operators that are daring to do things differently and create a unique igaming experience for their players.
“We’re excited to be joining forces with this exciting brand and look forward to providing its casinos with a wide selection of quality games and localised third-party content that have proven to increase growth for our partners.”
Ion Minca, Head of Casino and Product at Max Entertainment, said: “Relax Gaming’s diverse portfolio offers something for every player, so we expect this partnership will offer huge benefit in terms of customer acquisition and retention.
“The seamless integration and flexibility offered will also allow us to tailor the content offered by each brand and prioritise games that resonate with our target audiences.”
