Interactive
Malta – Relax signs RubyPlay as Powered By Relax partner
By Lewis - 26 July 2021
Relax Gaming has agreed a Powered By Relax partnership deal to integrate online games provider RubyPlay’s suite of titles.
Through the deal, RubyPlay will expand its presence across European and MGA markets via Relax’s platform.
Key highlights in RubyPlay’s MGA-licensed portfolio include Alice in the Wild, Grand Express Action Class, Enter the Vault, and Adventures of Li’l Red.
Commenting on the partnership, Simon Hammon, CPO at Relax, said: “RubyPlay has firmly established a name for creating original player-centric content that’s recognised and loved by a wide range of demographics, and we’re sure they will prove a welcome addition to the Relax family.
“This latest deal continues to highlight the value we offer by bringing studios onto our platform – not only for our excellent distribution and reach, but also in what we can do to help further boost their profile with our top tier operator partners, who value top quality games.”
Ittai Zur, COO at RubyPlay, added: “We couldn’t be more thrilled about this partnership with Relax Gaming. Our passion for creating the best land-based experience that online gaming can enjoy is the driving force behind what we do.
“Relax is an esteemed gaming hub with a strong reputation for flexibility, fairness and speed-to-market, making them the ideal partner to power our growth. We look forward to a long and prosperous relationship.”
