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Malta – SBTech agrees sports betting partnership with Genesis Global

By - 30 January 2020

SBTech has agreed a long-term, multi-jurisdiction sportsbook platform partnership with Malta-based Genesis Global.

Genesis Global’s partnership with SBTech has seen it launch a sports betting offering for the first time. Genesis Global already boasts a loyal customer base, with its portfolio of 10 casino brands including Casino Cruise, SpinIt and Sloty. The partnership will see Genesis Global enter the sportsbook market, utilising a proprietary affiliate network to drive traffic.

Andrew Cochrane, Chief Development Officer at SBTech, commented: “We’re excited by Genesis Global’s vision and growth plans. Through our powerful platform and innovative sportsbook, we will help propel Genesis Global’s presence in online sports betting and gaming, by capturing new market share in the sportsbook vertical, as well as boosting their casino revenues.

The new sports brand will provide offer players sportsbook and casino content with live betting powered by official data from the likes of Sportradar and Betgenius. The platform is designed to deliver a personalised gaming experience, with SBTech supporting the player proposition with native apps, a secure payments hub that will offer players choice in deposit methods and responsible gaming functionality, including self-exclusion API’s.

Ariel Reem, CEO of Genesis Global, added: “Our aim has always been to create an extraordinary experience for both players and partners. That’s why we are delighted to be partnering with SBTech, whose capabilities and core values align clearly with ours.

“Since our inception in 2014, we’ve achieved considerable growth in Europe and we are keen to expand this even further, across multiple EU regulated markets. We wanted an iGaming and sportsbook supplier that can deliver an unparalleled user experience at every stage of the project, and with exceptional technical capabilities. SBTech’s turnkey sportsbook platform solution is best in class.”

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