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Malta – SKS365 strategises with Optimove

By - 27 January 2021

International bookmaker, SKS365, is strategically investing in its CRM marketing in partnership with Optimove as part of an enterprise-wide digital transformation.

SKS365 will leverage Optimove’s solution to create, orchestrate, measure, and optimise CRM journeys for millions of registered players, including those of its flagship brand, Planetwin365.

“Optimove will be a key enabler of SKS365’s strategy to make CRM a growth driver of the business,” said Troy Cox, Chief Commercial Officer at SKS365. “2020 has provided many challenges, but also created unique opportunities to take stock and look at ways of future proofing our business. With Optimove we know we have a partner that can catapult our CRM strategy and we are very excited about the prospect of working with them”

“We look forward to working closely with the team at SKS365 and taking part in transforming their CRM marketing into a strong revenue generation engine,” said Pini Yakuel, CEO and Founder of Optimove. “We are now privileged to work with 3 of the 5 leading operators in Italy and are confident in our ability to become a strategic contributor to SKS365’ impressive growth and massive success.”

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