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Malta – Soft2Bet strikes content integration agreement for Push Gaming portfolio

By William - 25 November 2021

Soft2Bet has reached a content integration agreement that will see Push Gaming’s portfolio of titles accessible across the provider’s network of brands.

With the deal in place, Soft2Bet will access Push’s range of games, including the recently released Fat Drac and Jammin’ Jars 2, as well as their upcoming release, Fire Hopper.

Soft2Bet’s recently launched casino brand, Cadabrus, and the gamified sportsbook, Betinia, will be able to offer a content offering to a wider audience across several markets. Soft2Bet has said it will look to ‘utilise the popularity of these new games’ to enhance its product portfolio and customer satisfaction level in core markets such as Finland and Sweden.

Daniel Mitton, Head of Casino at Soft2Bet, explained: “Push Gaming boasts some of the most engaging titles in the industry and it’s fantastic to have them on board. Adding their games to our platform adds yet another string to our bow and gives operators peace of mind knowing they can share high-quality products with their customers.

“As a platform provider, it’s our aim to build up one of the most comprehensive portfolios in the sector and this direct integration goes a long way to helping us achieve that goal.”

Fiona Hickey, Head of Sales at Push Gaming, added: “It’s a delight to be collaborating with Soft2Bet, a group that shares similar philosophies to Push in its entertainment and player-led focus. The agreement is going to see our content on a host of first-class platforms and fits perfectly with our expansion strategy.”