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Malta – SOFTSWISS shares jackpot statistics in new report

By - 21 July 2022

Up to 50 per cent of players increased their average bet sum and nearly 70 per cent of casino players place more daily wagers after participating in jackpot campaigns according to a new report released by SOFTSWISS.

Launched in October 2021, SOFTSWISS’ Jackpot Aggregator is an iGaming business tool designed for player acquisition, engagement, and retention.

To analyse the influence of jackpot campaigns on key casino indicators, the SOFTSWISS team has gathered data from its first client, the N1 Partners Group which has taken advantage of both the local and global jackpot campaigns.

Three projects of the casino group, namely Casino at N1 Bet, Fight Club, and JooCasino, operating within the Curacao jurisdiction, provided data from late November 2021 to March 2022 to showcase the impact of the solution on business growth.

According to these statistics, the number of players who participate in the jackpot campaigns is constantly growing throughout the analysed period. The data shows that jackpots are equally engaging for both loyal players and casino newcomers. Half of the users who made at least one jackpot bet were casino players registered for a month and above, while the other half is a brand new audience.

Half of the audience taking part in the jackpot campaigns makes jackpot bets only which demonstrates a conscious interest in such promo activity. Players appreciate the advantages of jackpots, often and often giving preference to those games that are included in the jackpot campaigns.

As shown in the report, 47.5 per cent of players play exclusively in jackpot games. At the same time, the share of players who regularly bet on jackpot games exceeds the share of non-jackpot players by 82.3 to 17.7 per cent.

“An unchanging task for each operator is to find effective tools to acquire and retain players. The statistics confirm that the Jackpot Aggregator is a universal solution that facilitates the growth of loyalty from both a new and already loyal audience.

“According to the brand’s needs at a given moment, the launch of the jackpot campaign helps to focus on a specific category of players, giving unlimited opportunities to affect the user activity and achieve significant results,” commented Aliaksei Douhin, Product Manager at SOFTSWISS Jackpot Aggregator.

The difference in the individual player’s performance before and after participating in the jackpot campaigns is one of the key metrics analysed by the SOFTSWISS team for a better understanding of the solution’s influence on the user activity.

Another indicator of player activity – the average daily number of bets – also surged after brands started their first jackpot campaign. Up to 70 per cent of players increased their number of bets per day, some of them by several times.

“Jackpot campaign operation is a multi-step process, allowing the client to consider more and more new insights about players with every new campaign.

“The combination of the Jackpot Aggregator team’s expertise and the operator’s experience is a crucial thing for creating unique campaigns which help to manage key brand indicators and, accordingly, affect growth,” added Aliaksei.

The SOFTSWISS Jackpot Aggregator is strengthening its position in the market after launching the first global jackpot across MGA licensed brands and expanding its list of partners.