Interactive
Malta – White Hat Gaming and Pariplay pen distribution deal
By William - 25 May 2022
Pariplay has struck a deal to distribute its content through White Hat Gaming’s operator network.
The content encompassing titles from studio Wizard Games and aggregated content from a range of other vendors will be distributed via Pariplay’s Fusion platform, which includes over 12,000 games.
The Fusion platform comes with a range of conversion, retention and tool mechanics that help operators engage players and maximise entertainment.
Andrew Maclean, VP Sales at Pariplay, remarked on the deal: “White Hat Gaming has a similar business style to Pariplay. It is agile, fast-moving and expanding at a rapid rate in similar markets to us, with a strong core business in Europe and with similarly strong ambitions across regulated North America.
“To sign such a major deal at ICE London was a great moment for both parties and we look forward to working closely with such a major content provider.”
The content deal, which was signed on the floor at ExCeL London in April, covers White Hat Gaming’s existing non-US operator partnerships within core markets, with the potential to extend to other regulated territories globally, including the newly regulated Ontario market.
Michael Waterfield, VP Commercial at White Hat Gaming, added: “Pariplay’s wide-ranging content, in addition to its engagement tools, has proven to be very popular across numerous markets and it’s a boost to be able to enhance our platform by offering it to our operator partners.
“We see this initial deal as being only the start of a long and fruitful partnership as both parties continue to make major inroads into regulated markets across the world.”
