Yggdrasil Gaming has agreed a deal with Betfred that will see its content go live on the operator’s UK and dot com offerings.
The direct integration will give Betfred access to Yggdrasil’s entire portfolio of award-winning slots, including recent launches Spiña Colada and Sunny Shores.
Betfred opted for the direct integration to best utilise Yggdrasil’s suite of in-game promotional tools, BOOST, and the social sharing tool, BRAG.
Russell Young, Commercial Director at Betfred.com, said: “It is our number one priority at Betfred to give our customers a world-class playing experience, and that means offering them the most popular games.
“Yggdrasil is one of the industry’s most talked about games suppliers, and for good reason, so we are thrilled to add these fantastic titles for our players to enjoy.
“We are particularly excited to utilise Yggdrasil’s innovative in-game promotional tools, which allow us to better engage our customers and ensure these great slots enjoy the audience they deserve.”
Fredrik Elmqvist, CEO at Yggdrasil Gaming, said: “Betfred is renowned for providing a great gaming experience, so it is a natural home for Yggdrasil slots.
“Since securing our UK licence, it has been a key strategic aim to place our slots with the market’s most important operators, and this is another important step towards that goal. We look forward to a long and fruitful relationship with Betfred both in the UK and beyond.”