Merkur Bets and Tipwin to roll out Merkur Bets powered by Tipwin
Merkur Bets and Tipwin have entered into a comprehensive retail sportsbetting cooperation with Merkur Group’s sports betting brand acting as a franchisee with Tipwin’s entire network operatesing under the name Merkur Bets powered by Tipwin.
The full integration of all Merkur Bets locations is planned by the fourth quarter of this year.
This collaboration underlines the strength of the Tipwin Shop product and solidifies the Tipwin brand in the German market. In addition, Merkur is a strategic partner with whom industry issues can be dealt with at various levels.
Mathias Dahms, Managing Director of Merkur Sports & Gaming, said: “With the strategic cooperation with Tipwin, we are securing our retail presence in the German market and can focus on growth in the European online business in the future. Thanks to a strong online product consisting of a diverse range of sports betting and attractive slots, the backing of an internationally active group and the charisma of the established Merkur brand, we believe we are excellently positioned to drive our growth forward in the long term.”
Dr. Damir Böhm, CEO of Tipwin Ltd., is also pleased about the cooperation: “Merkur Bets powered by Tipwin is a profitable combination of a well-known and strong brand and a high-quality product that is profitable for all parties involved. We also combine the strength of a Europe-wide standard-setting group with the dynamism of our family-owned company. I am therefore looking forward to this strategic alliance, which we see as a promise for the future to our joint partners. For Tipwin and for our product, this means that we will continue to drive forward our cooperation with all business partners in the retail sector in a strengthened and focused manner.”
