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Mexico – Kambi signs sports betting deal with Apuestas Internacionales

Kambi Group has signed an agreement with Apuestas Internacionales, S.A. de C.V. for the provision of multi-channel sports betting service for the brand PlayCity.

Kambi and Apuestas Internacionales, with 17 casinos in operation under the brand PlayCity, have signed an agreement for Kambi to be the exclusive supplier of sports betting services for the PlayCity casinos and online. This follows a successful ‘proof of concept’, where Kambi deployed its retail offering in two of PlayCity’s casinos in Mexico.

Kambi will provide sports betting services to PlayCity’s entire Mexican land based casino network and to its online operation, offering PlayCity’s customers with a contemporary and market-leading omni-channel sports betting experience. Kambi is now live in five of PlayCity’s casinos and the plan is to deploy in twelve more casinos by the end of March 2017.

Kristian Nylén, CEO of Kambi said: “It has been a successful year working with PlayCity and we are delighted to sign this agreement. Kambi has shown it can translate its compelling online user experience into its retail offering for PlayCity’s casino customers with its unique over-the-counter and self-service betting terminal offering. We are delighted that PlayCity’s customers are embracing the product and we look forward to not only expanding the land-based distribution but also to going live via online and mobile channels.”