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Mexico – Ladbrokes lands in Mexico through Sportium joint venture

By - 20 January 2015

Sportium, the joint venture between Ladbrokes and Cirsa, has launched a new regulated website in Mexico.

Sportium, one of the leading multi-channel betting operators in Spain and the official betting partner of La Liga, is leveraging the regulated, offline operations of Casino Life, Cirsa’s Mexico casino business.

The new website can be found at www.casinolife.com.mx and comprises sportsbetting & casino products, bingo and over 200 slot games. SportiumBet is the sports betting service on the site and carries a broad range of betting markets with particular focus given to the popular sports of football, basketball, baseball and American football.

Commenting on the move into Mexico, Damian Cope, Managing Director Ladbrokes International, said:
“Sportium continues to grow strongly through our retail and digital channels in Spain and we see further growth opportunities in that country. However the strength of Cirsa’s extensive offline presence across Latin America now allows the joint venture to expand in that region. This digital entry into Mexico is very much a first step in our plans not the culmination.

“Our ongoing International expansion offers Ladbrokes an opportunity to diversify away from the UK market. The success we have had at building and launching brands in Belgium, Spain, Australia and now Mexico gives us confidence that we remain on track to build a portfolio of strong International businesses.”

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