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Mexico – Mexican casino industry gather for Novomatic VIP experience

By - 27 November 2019

On November 20th, executives and casino operators from the Mexican casino industry gathered at the W Hotel in México City for the annual V.I.P. Experience, hosted by the local Novomatic subsidiary, Novomatic México. The event has already become a traditional meeting place for customers to join the Novomatic team and get hands-on with the latest novelties presented at G2E in Las Vegas a month prior.

Some 100 guests and operators of the Mexican industry were welcomed in a beautifully decorated Book of Ra-style Egyptian setting to enjoy food and drinks as well as an exclusive presentation of the latest Novomatic product news they may have missed in Las Vegas. Jens Einhaus, Novomatic VP of International Sales, Europe & The Americas, and Max Bauer, Novomatic regional VP of Latin America and the Caribbean, joined the local Mexican team headed by Thomas Borgstedt, Managing Director, and Judith Barrientos, Commercial & Marketing Manager at Novomatic México, to discuss products and business strategies with the guests.

One of the highlights on display was the Thunder Cash Link featuring the title Empress of the Pyramids in the elegant Panthera Curve 1.43 cabinet. This Linked Progressive guarantees hours of entertainment with thrilling feature gameplay and exciting jackpot thrills. Another title that blended in with the evening’s Egyptian theme was Princess of the Nile, part of Novomatic Americas’ Payday Standalone Progressives series, presented in the Panthera 2.27 cabinet. Other popular Egyptian titles such as Pyramid Fortunes and Goddess Rising were on display – alongside a selection of titles for the thriving Mexican Bingo segment, including Bruno Bingo or the Lucky Lady Bingo, presented in the V.I.P. Lounge cabinet.

The gathering continued into the night as a DJ filled the room with music and guests enjoyed conversation and cocktails. Several raffles took place with prizes including headphones, Bluetooth speakers, a go pro camera and smart home devices.

Judith Barrientos commented on the assembly: “It is our customers, who really make this event a tradition and a success. We would like to thank them for joining us for this great evening, and also for their trust and support. We saw great interest in the products we brought here, especially in the Thunder Cash Link and the Payday Progressives. This kind of product continues to be a big topic in the US, and this is very much reflected in the Mexican market. With our portfolio, we can offer our customers an excellent choice of titles that will certainly inspire their guests – and more is to come in 2020, when Novomatic will celebrate its 40th anniversary.”

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