Supplier News
Mexico – SIS seals exclusive Hipódromo de las Américas racing deal with Codere
By Phil - 13 May 2021
SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has expanded its international racing rights portfolio after agreeing an exclusive deal with Codere for the broadcast of every horse racing fixture from the Hipódromo de las Américas racetrack in Mexico City.
All remaining 76 thoroughbred fixtures of the 2021 season from the Mexican horse racing track are being made available to SIS’s customers worldwide* via their retail and online services – alongside a full fixed-odds service including data, on-screen graphics with betting triggers, prices, and derivatives.
For European operators, meetings at Codere’s Hipódromo de las Américas take place on Friday and Saturday evenings and are comprised of 10 races, with the first starting at 7.30pm UK time (1.30pm local time) and a race occurring every 30 minutes thereafter. The 2021 season runs until December 12th with the Hipódromo de las Américas hosting 92 fixtures annually.
The announcement sees SIS enhance its market-leading portfolio of international horse racing, which includes racing from Czech Republic, Dubai, Germany, Hungary, Latin America, Saudi Arabia, Spain, and the US, as well as the UK and Ireland, further cementing SIS’s position as the market leader in 24/7 live betting services with profitable short-form content every three minutes throughout the day.
William Morris, Head of International Horse Racing at SIS, said: “We’re delighted to have struck this exclusive agreement with Codere, which significantly builds upon our Latin American racing offer. The Hipódromo de las Américas racetrack in Mexico City boasts some of Latin America’s most exciting racing and we look forward to delivering the top-class racing to our customers around the world.”
Ramon Rionda, Director of Operations at Codere, said: “We’re thrilled to have agreed this exclusive deal with SIS, who are the perfect partner to deliver the full Hipódromo de las Américas offering to bettors across the globe. Friday and Saturdays at the racetrack are a fantastic racing experience, and we’re excited that SIS will be delivering our premium racing to new customers as part of its first-class betting service.”
