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Monaco – SBM launches roaming casino concept in Monte Carlo

By - 21 August 2018

The Monte-Carlo Société des Bains de Mer casinos has launched what it calls ‘roaming casinos’ in and around its casinos in Monte Carlo.

The pop-up casinos will bring gaming tables to new parts of the principality in what is believed to be a first for European operators.

Pop-up tables and croupiers will be heading to the Blue Gin, the lounge bar of the Monte-Carlo Bay and at the Nikki Beach. SBM has chosen a high-profile ambassador: the footballer Miralem Pjanic, the midfield player for Turin-based Juventus.
Pjanic began his career in France, with FC Metz and then Olympique Lyonnais.

Pascal Camia, Chief Executive, Gaming, of Monte-Carlo Société des Bains de Mer, said: “We are very happy to be partnered with Miralem Pjanic and that he agreed to be the ambassador for our new concept. We are taking gaming to our clients. Following a successful test at the Nikki Beach in 2017, we decided to deploy our partnership expertise with establishments whose convivial and festive spirit we share. This is a new initiative in France and Europe, and an opportunity for us to open up the thrill of casino gaming to a new public and encourage them to take it further. We are becoming a creator of unusual experiences that is helping promote a new image for gaming.”

Frédéric Darnet, the Managing Director of the Monte-Carlo Bay, added: “The Monaco art de vivre is concentrated in the Monte-Carlo Bay Hotel & Resort, a place with a unique outlook where all desires and styles are expressed through events that never cease to surprise. By bringing gaming to the Blue Gin, we are updating the codes of the casino: it is becoming a key place for night life player, right where clients like to meet up with friends, get away from it all and party.”

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