Operator News

Monaco – Scientific Games and SBM: Nobody does it better

For the launch of the Scientific Games’ James Bond slot machines in Salle Europe, Casino de Monte-Carlo invited My Monte-Carlo members with Gold status and above to an exceptional cocktail on Thursday 25 July at 7.00pm. Guests were transported into the universe of the most famous spy ever, “Agent 007”. The luxury gaming temple has widened its offering by proposing a brand new entertainment experience.

The universe of James Bond left its gloss on the image of Casino de Monte-Carlo in 1983 with the film Never Say Never Again, then in 1995 with the iconic Pierce Brosnan in GoldenEye at the Casino.

For this special evening, Casino de Monte-Carlo invited its loyal customers to discover a glamorous world where the vodka-Martini stole the day. Upon arrival, guests admired the display of collector Aston Martins at the entrance to Casino de Monte-Carlo. They entered the Casino de Monte-Carlo and were fully immersed in the world of the British spy. Cocktails were be served in the Atrium of the Casino before the machines were unveiled in Salle Europe.  An Omega watch and 48 hours in an Aston Martin alongside many other surprises were part of the exceptional prizes on offer.

The eight new immersive slot machines related to the different eras of James Bond (Goldfinger, Thunderball, Casino Royale, etc.) and joined the offer of over 1,000 slot machines in Monte-Carlo Société des Bains de Mer establishments.  Thenew slot machines in the middle of Salle Europe, traditionally dedicated to table games, appeal to players seeking thrills and distraction. 
There is only one step from the new James Bond slot machines to the craps table, which this new generation of customers will have fun taking.

The offering is part of the metamorphosis of Casino de Monte-Carlo and the development of the “So Monte-Carlo” experience led by Pascal Camia, Chief Executive, Gaming, Monte-Carlo Société des Bains de Mer, and his teams.  “Creating unique events and new experiences for our players is part of our vision: to be and to remain the most beautiful and the most exclusive gaming destination in Europe. James Bond and Casino de Monte-Carlo are closely linked, therefore it seemed obvious to offer our customers this unique moment during which the spirit of the famous British spy came alive for one night,” explained Pascal Camia, Chief Executive, Gaming, Monte-Carlo Société des Bains de Mer.