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Morocco – BonusBox boosting play by 30 per cent

By - 5 December 2012

Twelve months after its launch, Gaming Support’s BonusBox is still gaining rave reviews on the slot floor of the casino at Mazagan Beach & Golf Resort in Morocco, where it is helping participating slots outperform the floor average by 30 per cent.

The Kerzner International resort, which is located next to the traditional port towns of El Jadida and Azemmour, one hour from Casablanca, said that gaming machines using the pod-like, promotional jackpot that physically displays its prize have performed significantly better than slots without the prize

Hervé Boisteau, Slots Director for Casino Mazagan, said: “Our players have been playing on slots with BonusBox for some 12 months now, and they continue to love how BonusBox adds more excitement and fun to their playing experience. Slots with BonusBox attached regularly record above-average figures, and we have found BonusBox to be a great addition to our slot floor.”

Glawdys Secat, Executive Marketing Director for the resort, added: “BonusBox helps keep our promotions fresh and up-to-date. As BonusBox gives us the freedom to vary competition and bonus jackpot prizes, this increases the level of excitement and fun for both our regular and visiting customers. BonusBox constantly proves to be a very effective marketing tool for our player promotion activities.”

Floris Slingenberg, Director of Sales for Gaming Support, concluded:  “We’re delighted with the continued success of BonusBox at Casino Mazagan. With BonusBox, players have a chance to win real prizes again. Players really respond to this. Performance data from our gaming customers shows coin-in, time on device and net win per unit all increase significantly due to BonusBox; with the net win typically increasing 30 per cent or more. We look forward to continuing our work with Casino Mazagan to help improve its floor performance.”

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