Namibia – Allbet expand operations to digital channels with BtoBet Neuron platformBy William - 16 April 2020
BtoBet has announced that African operator Allbet has expanded its operations into digital channels.
In October 2019, Btobet announced an agreement with the Namibia based operator that saw Allbet integrate the technology providers Neuron platform across its retail network.
Allbet’s management have now opted to make use of the Neuron technology to rollout their betting offer across online channels. The expanded deal will see Allbet is part of a strategy to deliver a more player-centric betting experience across its interconnected channels.
Sabrina Soldà, BtoBet’s Chief Marketing Officer, expressed her satisfaction on the bolstered partnership: “We anticipate further collaboration with Allbet as we assist them in not only increasing their potential market share, but to ultimately deliver a player-centric betting experience no matter the channel, medium, or device used.
“We look forward to assist the Allbet team in transforming their non registered customers into registered players through the rapid registration process integrated in our new retail solution. This I am positive will ensure a more diversified business model, allowing them to become a leader in their field in the coming years.”
Andre Botha, Managing Member of Bandits Group of Companies proprietary of the Allbet brand, explained that an expansion to the online channels had always been in the pipeline: “The business has always been focused towards an expansion onto the digital medium. Going online is crucial to the survival of any modern gaming business given the continuous technological innovation as well as the continuous connectivity that such an expansion provides us with the modern player.”
Botha concluded that the advanced Neuron technology will allow Allbet to harness the required player information, enabling them to segment customers, allowing the operator to focus on player’s individual journey.