iGaming platform provider BtoBet has announced it is furthering its presence in Africa, penning a deal with Namibia based operator Allbet.
Allbet will be integrating BtoBet’s Neuron platform across its retail network, ahead of a rollout across online channels. The deal will give Allbet access to BtoBet’s technology, enabling the operator to deliver a differentiated and tailored experience to their target players
BtoBet’s Chief Marketing Officer, Sabrina Soldà, commented: “We look forward to working strongly with the Allbet team, and playing a pivotal role in them becoming a leader in their field in the coming years.”
Andre Botha, Managing Member of Bandits Group of Companies proprietary of the “Allbet” brand, added: “BtoBet provided fantastic customer service in the investigation phase of us selecting a partner. Their software and platforms are very well setup with extensive functionality and focused on ease of use for the operator. The Neuron platforms are cutting edge and placed in the forefront of the industry.
“The CRM, CMS and AI at the core of the platform will allow us to use the information and segmentation of customers which in turn means we can focus on each player’s individual journey, resulting in an advanced and tailored betting experience.”