Interactive

Nigeria – BtoBet pens agreement with BetXperience

By Lewis - 16 December 2020

BtoBet, together with its Certified Partner for Africa STM Gaming, has signed an agreement with Nigerian bookmaker BetXperience for the provision of the Neuron 3 platform to power its betting shops and online channels.

BetXperience will be integrating the Neuron 3 platform to capitalise on the digital transformation characterising the local betting market in Nigeria from retail to online gambling.

Taking advantage of BtoBet’s coverage of 65 different sports, BetXperience will be able to provide a sportsbook with odds for over 25,000 events per month. The sportsbook offering will also be complimented by a wide portfolio of other verticals such as online and live casino, and a selection of virtual sports.

“We are glad to announce a partnership with BetXperience. The Nigerian market is one of the most advanced when it comes to the growth registered in the online channels,” BtoBet’s Chief Marketing Officer Sabrina Soldà said.

“Nonetheless retail is still very much the predominant channel. BetXperience’s approach strikes the right balance, whereby through Neuron 3’s 360 omnichannel approach – where all the channels are interlinked with one another – players are able to place and follow their bets on whichever channel or device of their preference. We will ensure the support and development of BetXperience’s strategy to become a point of reference in the local market.”

Gideon Odushola, BetXperience’s Director, added: “In BtoBet we have found the ideal technological partner to power all our brand and all its channels. A true omnichannel approach was fundamental for us, given the possibilities that this approach provides us in terms of not only providing our players with an optimal betting experience, but also cross-selling and retention opportunities. I am positive that this will be a fruitful and lengthy partnership.”