Interactive

Nigeria – BtoBet pens strategic partnership with Soloti Gaming

By Lewis - 4 March 2021

BtoBet, part of Aspire Global, has announced a strategic partnership with Soloti Gaming to power its Nigeria-based flagship brand Frapapa as the company eyes a multi-jurisdictional presence in Africa.

BtoBet’s Neuron 3 platform will be at the core of the company’s operations on both its digital and extensive retail network.

The partnership will see Frapapa deliver a full portfolio of sportsbook products ranging from local to international sports, including a selection of pre-match and in-play offerings, a selection of virtual sports, esports, and jackpots.

This will be coupled by a selection of gaming products including online and live casino, and lotteries.

Commenting on the partnership, Layi Olayinka, Frapapa’s Chief Operating Officer, said: “Frapapa is the result of a lengthy market research aimed at providing our players with a betting experience that is tailored to their requirements.

“I am confident that BtoBet’s accomplished record, coupled with its flexible and scalable technology, will deliver engaging experiences for our players in both the online and on-property environments.

“We look forward to introducing a wide range of players to what will characterise the next-level betting experience in Nigeria, as we seek to deliver a UX that is synonymous with more mature markets.”

Sabrina Soldà, BtoBet’s Chief Marketing Officer, added: “We are pleased to work closely with Soloti Gaming Ltd in their quest to become a primary reference for Nigeria’s iGaming industry.

“The in-depth knowledge that they have accumulated through their market research is indicative of their will to deliver a diversified experience to their players based upon their individual characteristics.

“I am sure that this will be the start of a successful partnership, and look forward for future collaborations.”