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Tanzania – Parimatch Africa signs agreement with player engagement platform

By - 8 November 2019

Parimatch Africa has become the latest sports betting operator to switch to Fast Track CRM, the real-time player engagement platform.

Parimatch Africa is quickly becoming a leading sports betting operation in Africa, with a large presence in Tanzania and expansion plans in other African countries. The launch of its online platform will help to secure a growing share of this emerging market, and its ambitious player engagement plans meant it was looking for a specialised CRM tool.

The operator identified Fast Track CRM as its partner due to it being built specifically for the iGaming sector, allowing operators to coordinate all aspects of player engagement from one place using real-time data.

Lasha Gogiberidze, CEO of Parimatch Africa, said of the agreement: “We have big plans over the next few months. With Africa being the fastest-growing region for sports betting, now is our moment to bring something new and exciting to this market.

“As part of our expansion plans, we know that we have to be able to engage with players in a way that others are not currently achieving in Africa, and Fast Track CRM is the tool we need to be able to do this.”

Fast Track CRM is built entirely on real-time data, and eliminates the traditional, manual, ad hoc campaign process – dragging lists and uploading in multiple systems to run a single campaign. The tool coordinates all aspects of communication and rewards and is designed specifically for iGaming operations workflows.

Simon Lidzén, CEO of Fast Track has high hopes for the supplier’s first partnership in the African market, commenting: “We are really eager to establish a successful partnership with Parimatch Africa in one of the most exciting and fast-growing markets in our industry. Our initial discussions have exposed some very interesting opportunities for engagement that are unique to the African market, and we are looking forward to working on a specialised solution for the team.”

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