PENN completes sportsbetting rebrand to theScore Bet and launches in Missouri
theScore Bet live in 21 US jurisdictions
PENN Entertainment has completed the rebrand of its online sports betting platform to TheScore Bet and has successfully launched its OSB product in Missouri.
Existing customers were able to access the rebranded app this morning using their log in credentials after a seamless overnight transition. All account settings, open wagers, and responsible gaming tools remain the same.
Now live in 21 US jurisdictions, theScore Bet is a cutting-edge online sports betting app that features a comprehensive menu of wagering options, a suite of innovative features, fast load times and seamless navigation. The new brand is also natively integrated with theScore, a leading sports media app that offers real-time updates and alerts, stats and scores, and personalised content feeds. When paired together, they provide a deeply connected media and betting experience.
“We’re pleased to introduce theScore Bet to millions of fans across the US, and welcome new customers in Missouri,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment. “We look forward to creating the same fan connection with theScore Bet brand in the US as we’ve done in Ontario and delivering players more of what they want – rewards, offers, and creative promotions.”
PENN’s online casino offering, Hollywood Casino, remains accessible within theScore Bet in Michigan, New Jersey, Pennsylvania and West Virginia, in addition to being available as a standalone app in those states.
PENN operates three retail properties in Missouri: Hollywood Casino & Hotel St. Louis, River City Casino Hotel in St. Louis, and Argosy Casino Hotel in Riverside. All three of the locations are set to open on-property retail sportsbooks in conjunction with the launch of Missouri’s sports betting market.
