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Peru – Grupo Sam extends systems deal with IGT in Peru

By - 12 December 2018

Peruvian operator Grupo Sam has renewed its systems agreement with International Game Technology at all 11 of the operator’s casinos, including Casino Golden Palace and La Hacienda.

Grupo Sam has been a loyal IGT Advantage user for more than 10 years. The casino operator currently leverages their casino management solution to streamline operations and facilitate its loyalty programs.

Jaime Li, General Manager of Grupo Sam’s Newport Capital company, said: “Grupo Sam is proud to continue utilizing the IGT Advantage casino management system throughout all of our properties. This proven, customizable systems solution equips us with the tools we need to provide our players with unique gaming experiences while driving play on our casino floors.”

Marcel Heutmekers, IGT Senior Vice President Gaming, Latin America, added: “By extending its deployment of IGT Advantage, Grupo Sam is positioned to maximise the ROI of their casino investments while cultivating meaningful casino-player relationships. The modular design and scalability of the IGT Advantage product will enable them to be agile in their systems management and add to their offering as their business needs evolve.”

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