[bsa_pro_ad_space id=1 link=same] [bsa_pro_ad_space id=2]

Skip to Content

esports

Peru – Real Luck Group to sponsor Thunder Awaken esports team

By - 24 October 2022

Real Luck Group and its subsidiary companies doing business as Luckbox, an award-winning provider of licensed, real money esports betting, sports betting and casino games, announces that it will sponsor one of Peru’s premier esports team, Thunder Awaken. This effort builds on the company’s recent successful player acquisition debut in Brazil.

This sponsorship marks an important step in Real Luck’s marketing rollout in Latin America as a large number of players discover their betting platforms via teams and influencers. The well established Thunder Awaken esports team is Peru’s largest professional team with a loyal and expanding fan base of over 16 million across their full network. The partnership provides significant marketing benefits, ensuring effective local reach to a highly engaged community across both esports and sporting occasions. Thunder Awaken will also compete in Dota 2 at The International 11, one of the largest esports events across the industry, and an event which saw a 37 per cent YOY growth in 2021, peaking at 2.7 million unique viewers. This step ensures Luckbox expands its marketing presence across Latin America and supports the wider strategy of continued growth in the Latam market.

Real Luck Group, Director of Marketing, Daniel Sanders stated: “Peru is a strategically important market for us. Not only given the huge interest in esports, but also for expanding our online Casino and Sportsbook offerings to bettors in this vibrant market. This new initiative also gives the Luckbox brand exposure to 16 million (Thunder Awaken channels) fans via the Dota 2 International 11 competition. We look forward to working with local regulators and providing additional details regarding our Latam growth strategy over the coming months.”

During October, Brazil witnessed a significant upturn in player registrations, traffic and deposits for Luckbox. This latest partnership with Thunder Awaken represents the Company’s first major “above the line” marketing initiative in Latin America for esports and comes with significant branding and country-wide integrated approach in Peru.

Share via
Copy link