Interactive
Peru – ZEAL expands games business internationally in Buenos Aires and Peru
By Phil - 20 October 2022
ZEAL is further expanding its games business on an international level: The German market leader for online lotteries is now cooperating with the American full-service lottery provider Park Avenue Gaming. Within the framework of this cooperation, Park Avenue Gaming will integrate the successful online games of ZEAL Instant Games into its video lottery terminal business in Argentina and its online platforms in Peru. The cooperation includes premium titles from ZEAL Instant Games such as new lottery, scratch and instant wins. With the portfolio, ZEAL Instant Games and Park Avenue Gaming are targeting the lottery-savvy target group.
Through the partnership with Park Avenue Gaming, ZEAL Instant Games is expanding its business and reach with access to the South American market for the first time. At the same time, the online market leader is strengthening its B2B growth strategy by addressing new target groups.
“We are delighted to be able to offer our product portfolio in South America for the first time, giving our Games an international stage,” said Julian Tietz, Managing Director, ZEAL Instant Games. “The integration of our games product portfolio into third-party platforms is an important part of our business model. With Park Avenue Gaming, we have found the perfect partner to expand our business on the American continent. The cooperation is an important milestone for our growth path and we look forward to further strong partnerships in the future.”
“We are excited to offer new instant lottery experiences to our players in our markets in Argentina, Peru and beyond with ZEAL Instant Games”, said Faisal Siddiqui, founder and CEO of Park Avenue Gaming. “Innovation in lottery instant games enables us to drive our partners growth. Working with ZEAL, Park now offers a large library of unique instant win content that attracts and captivates players. The ZEAL Games are an important addition to the exclusive online game content available with the Park RGS. We look forward to expanding and deepening our relationship with ZEAL.”
