Interactive

Poland – Betegy raises investment capital for US expansion

By Lewis - 20 November 2020

Betegy, a sports data content production service based in Warsaw, Poland, has raised a new round of investment capital from JKR Investment Group to support its United States expansion plans.

To help guide its U.S. growth, the company has retained Bill Pascrell, III, Esq., as a supervisory board member. Pascrell, a gaming industry attorney, advisor and strategist, is a partner in Princeton Public Affairs Group, a public policy consulting and advocacy firm.

Betegy is an automated content creation system which turns complex sports data into engaging graphics, animations, banners, widgets and texts. Using machine learning algorithms, the service provides betting operators and media companies with analytics and data visualisation by generating quality, personalised content.

Founded in 2012, Betegy clients include ESPN, Tipico, Ringier Axel Springer, Bwin, Yahoo Sports, Sportsbet.io, and Winners.net. With JKR’s financial investment and Pascrell’s management insights, Betegy plans to help U.S media companies, gaming operators and professional sports leagues to gather and display complex data from multiple sources, in fast and easily understood formats.

Alexander Gusev, CEO and Managing Partner of JKR, expects the JKR investment “will strengthen our ecosystem and help Betegy to compete successfully in the dynamic and growing market.”

He added: “We are delighted to extend our portfolio with investment into the industry innovator: Betegy is an excellent example of how a service can help clients amplify their specialists’ resources, releasing them from routine production. Operators, sports leagues and online media, their users and wider communities will benefit from Betegy’s leading data technologies and services”

Pascrell commented: “Joining Betegy as a new Supervisory Board member provides a great opportunity and responsibility toward a growing U.S client base. Led by Alex Kornilov, CEO & Founder, Betegy has combined cutting-edge technology with a powerhouse management team for a truly global reach.

“Betegy is a strong and dynamic company that has the tools and leadership to penetrate the U.S. market and to provide unique data content to its growing U.S. clientele.”