BETER is expanding its sports portfolio through the addition of badminton to its offering.
Powered by BETER, Setka Cup will be hosting one round-robin badminton tournament of 12 matches per day, with each tournament contested by five players. The tournaments will feature professional badminton players and take place from Monday to Friday, totalling more than 260 events a month.
Maria Mashchenko, General Manager of BETER Sports, explained: “We’re excited to launch badminton within our tournament’s platform, because it’s one of the most popular and played sports in the world.
“It’s also one of the fastest-growing sports, attracting the attention of bettors and sportspeople around the world. So, it definitely has huge potential for the betting market.
“We believe BETER is perfectly placed to extend, develop and enhance the fast sports industry as a whole, having already established itself as the leading provider for table tennis and now we’re cementing that position by launching these badminton tournaments.”