BtoBet has announced a deal with BestBet24 marking its entry into the Polish market.
BtoBet is providing BestBet24 with its Neuron 3 sportsbook platform for both retail and online channels, as well as a dedicated risk management service.
Warsaw-based BestBet24’s operations features a network of over 80 retail shops in parallel to an online and mobile offering.
Dima Reiderman, Chief Operating Officer at BtoBet, said: “We are delighted to announce the launch of this strategic partnership with BestBet24. This partnership and the resultant entry of BtoBet in the highly appealing Polish market falls in line with our growth strategy in the mature European market and other regulated jurisdictions.
“We are very pleased to be working alongside BestBet24 to build a market leading sportsbook offer for the Polish players and to transform their brand into a market leader through a unique and engaging betting experience.”
Kamil Kliniewski, Chief Operating Officer at BestBet24, added: “We seek to present a new approach to the Polish betting industry, which has up until now been characterised by a lack of diversity amongst the different brands already operating in the market.
“We are confident that our market knowledge, in synergy with BtoBet’s technological capability will enable us to acquire a strong market share.”