Poland – IMG Arena signs long term extension with EkstraklasaBy Lewis - 2 December 2020
IMG Arena has secured an extension to its live streaming partnership with Poland’s premier football league, the Ekstraklasa. The multi-year renewal will see IMG Arena package live footage from the competition for betting and gaming operators to offer to their customers.
Following a period of commercial growth, Ekstraklasa paid record revenues to its clubs in 2019-20, and the league is set to grow from 16 to 18 teams from 2021-22, providing a greater volume of matches and further increasing the live streaming coverage.
Freddie Longe, Executive Vice President and Managing Director of IMG Arena, said: “The Ekstraklasa is an ambitious organisation with an entertaining product. We are delighted to be extending our partnership and to stream a growing number of matches. Football is the world’s most popular sport, and we are committed to ensuring we have a high quality, diverse portfolio of content to engage fans across the globe.”
Marcin Animucki, President and CEO of Ekstraklasa, said: “IMG Arena has played a vital role in helping our organisation drive revenues for our members with packaged, engaging content that sustains and builds interest in Ekstraklasa around the world. We take great pleasure in announcing the renewal of the partnership and look forward to building on this mutually beneficial collaboration.”