Interactive

Poland – STS announces Martin Schmitt as a global ambassador

By William - 22 November 2019

As part of the recently launched advertising campaign ‘Bet with the leaders’, STS has announced another global ambassador, the legendary ski jumper Martin Schmitt.

From autumn 2019, the three-time Olympic medalist will cooperate with STS in all the markets in which the bookmaker operates. Together with the Martin Schmitt and Peter Schmeichel campaign, STS has also refreshed its visual identity. New creations will be seen on television, entertainment and digital platforms.

Mateusz Juroszek, President of the STS, commented on the announcement: “Our new ‘Bet with the leaders’ campaign, the ambassador of which is Martin Schmitt, perfectly reflects the values of the STS brand, namely modernity, sports character and dynamism. For many years, Martin has led an exciting battle for leadership in the world of ski jumping.

“He is an excellent example of how determination and courage can lead to success. These are the features that characterise STS, for example, in terms of foreign expansion, which is why the cooperation with the three-time Olympic medalist perfectly fits our global communication strategy.”

Thanks to numerous investments in the development of its betting offers, modern technologies and new functionalities for STS users, the last six years has seen the company increase its revenues more than tenfold – from PLN 220m to PLN 2.41bn. Currently, STS holds a 47% share in the Polish bookmaking market, and 80% of its revenues are generated by online channels.