Interactive
Poland – STS expands to Europe by partnering with BetConstruct
By Phil - 11 February 2019
STS, the largest bookmaker in Poland, is going international with the award-winning products of BetConstruct.
After dominating the Polish betting sector, STS has just started operating in the European markets with a number of BetConstruct products. The software developer provides STS with exciting sports betting and gaming content. From now on, our Sportsbook, Esports, Live and RNG Casinos, Virtual Sports, and Statistics will enable the bookmaker to continue its expansion into the global markets of the UK, Germany, Norway, Iceland, Luxembourg, Slovenia, Andorra, San Marino, Gibraltar, Malta and Latvia.
Mateusz Juroszek, STS CEO, said: “STS is the undisputed leader of the Polish bookmaking market. After the success of the company in the country, it’s time to start operations in Europe. Our many years of experience gained in the country is a unique know-how that will allow us to gain a wide range of new customers, so our goal is to take advantage of the significant competitive edge given by BetConstruct solutions.”
Vigen Badalyan, Founder and CEO of BetConstruct said: “STS is the first Polish bookmaker to expand its gaming audience to the European region. For the company to conquer the new markets, we guarantee full compliance with the regulated markets and an excellent performance of our comprehensive solutions.”
STS has dominated the market of legal betting companies in Poland. Thanks to numerous investments in the development of the betting offer, modern technologies and new functionalities for STS users, in the last six years the company has increased its revenues more than tenfold – from PLN 220m to PLN 2.41bn. Currently, STS has over 47 per cent share in the Polish bookmaking market, and 80 per cent of turnover is generated by online channels – an application dedicated to Android and iOS, a website and its mobile version.
Mr. Juroszek added: “In the first stage of our presence abroad, we want to focus on 2 million Poles who are abroad. Our brand awareness among these people is extremely high, so our goal is to take advantage of this significant competitive advantage.”
