STS.pl, the biggest bookmaker in Poland in terms of market share, has launched an affiliate program in partnership with Income Access, Paysafe’s marketing technology and services provider. The new STSpartner affiliate program will be managed by STS’ in-house team using Income Access’ affiliate software.
Founded in 1997, STS today holds an almost 50 per cent share of the regulated Polish sports betting market. The brand’s site allows players to wager online on almost 25 different sports, including football (from the Premier League, Spain’s La Liga and France’s Ligue 1 to international tournaments), tennis, ice hockey and basketball. STS also provides esports betting and was the first brand to introduce wagering on competitive video gaming contests to the Polish market.
To support its overall sports betting offering, the bookmaker provides broadcasts on over 2,000 sporting events a month through STS TV, enabled through media rights contracts with relevant broadcasters.
STS places a strong and ongoing focus on technological innovation. The brand’s iOS and Android apps are prominent examples of its innovative approach.
European and global iGaming affiliates will now be able to promote the brand following the launch of the STSpartner affiliate program. The program’s integration with the Income Access platform, which has won eGR’s B2B Affiliate Software award four times since 2013, will allow STSpartner’s experienced affiliate managers to target campaigns down to a city level and according to players’ language, device and browser, among numerous other criteria.
More broadly, Income Access’ technology will allow STS to maximize online traffic and optimize conversion rates through the affiliate marketing channel.
Mateusz Juroszek, President of STS, pictured, said:”STS is the leading bookmaker in Poland, setting trends for the domestic market. We’re strongly focused on continuously rolling out pioneering solutions, and our partnership with Income Access, an experienced marketing tech company, is part of this wider strategy. Our goal is to work closely together to achieve synergies across STS-managed online marketing campaigns.”
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “With the largest economy in Eastern Europe and enjoying one of the strongest GDP growth rates of any EU country, Poland is fast becoming a major global sports betting market. We are therefore excited to partner with STS, the leading Polish bookmaker, and look forward to supporting and maximizing the brand’s customer acquisition strategy through our affiliate technology.”