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Poland – STS sees revenue improve by 25 per cent with World Cup promising more

By - 28 November 2022

STS Group, one of the largest bookmakers in Central Europe and the market leader in Poland, generated revenue of PLN150m in Q3 2022, compared to PLN 119m in the previous year, marking an increase of 25 per cent year-on-year.

Consolidated net profit in Q3 2022 amounted to PLN 49m, compared to PLN30m in Q3 2021. This represents an increase of 65 per cent year-on-year. Adjusted EBITDA in Q3 2022 amounted to PLN73m, compared to PLN52m in the previous year. This represents an increase of over 39 per cent year-on-year. The net profit of the main operating company in the Group – STS S.A. – amounted to PLN 48m from July to September 2022, compared to PLN 34m a year before. There was a YoY increase by 42 per cent.

Cumulatively, at the end of September 2022, the company recorded consolidated revenue of PLN 413 million, which means an increase of eight per cent compared to the same period last year. Consolidated net profit from January to September this year amounted to PLN 111m, compared to PLN 116m last year. From January to September 2022, the adjusted EBITDA for the STS Group amounted to PLN 190m, while in 9M 2021 it amounted to PLN 178m, which represents the YoY increase of six per cent. The net profit of the main operating company in the Group – STS S.A. – amounted to PLN 131m in 9the first nine months 2022, compared to PLN 135m a year before.

Mateusz Juroszek, President of the Management Board of STS Holding, said: “In Q3 2022, there was a high activity of players observed, which was primarily related to a very intense calendar of sporting events. Football competitions due to the World Cup in Qatar started already in the holiday season. In addition, Polish volleyball and basketball players and Iga Świątek proved their good form during international tournaments. As a result, the players had a number of opportunities to place bets. The ongoing World Cup in Qatar is a perfect event for increased acquisition of new players. Additionally, the participation of 32 teams and several dozen matches played means that the activity of bettors will certainly be high.”

STS Group generated NGR of PLN 463m in Q1-Q3 2022, compared to PLN 429m a year before. From January to September 2022, the value of amounts staked by the customers of the STS Group amounted to PLN 3.300bn, compared to PLN 3.274bn last year. In Q3 2022 alone, the Group generated the historically highest NGR on a quarterly basis; it amounted to PLN 167m, compared to PLN 134m in the previous year.

In Q1-Q3 2022, the number of active users amounted to 576,000. From January to September this year, the Group recorded 237,000 new registrations, with 163,000 customers who made their first deposit.

On 31 October 2022, STS Holding paid an advance on dividends for 2022. The shareholders received the amount of nearly PLN 42.3m. The advance payment per 1 share amounted to PLN 0.27. In August 2022, STS Holding paid its shareholders a dividend from the profit for 2021 in the amount of PLN 0.37 per share, i.e. a total of approximately PLN 57.9m. This means that in 2022, our shareholders received a total of approx. PLN 100m.

The STS Group is the largest bookmaker in Poland in terms of turnover, operating also on an international scale, thanks to the licenses in Great Britain and Estonia, from where it offers services on several markets. The products offered by the Group include sports betting, Virtual Sports, online casino (outside of Poland), BetGames and a wide range of eSports.

For many years, the group has been continuously implementing the “mobile-first” strategy based on the proprietary bookmaker system. It is constantly developing its own technology platform to meet customer needs and set market trends. The Group’s investments in the product portfolio and technological solutions in 2021 amounted to PLN 29 million. Furthermore, in 2020, STS S.A. took control of Betsys, the Czech technology company, in which it currently holds 74 per cent of shares. Betsys is the main provider of IT solutions for the bookmaker in Poland, both for online and retail channels. In total, the Group’s product and platform development team consists of about 160 highly qualified specialists, including approximately 85 programmers, 55 other employees in technology and platform development, and 20 people dealing with business intelligence and business analytics.

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