Resorts World Las Vegas aims to ‘recover and re-establish VIP play’
Genting’s Resorts World Las Vegas (RWLV) has set its sights on improving its VIP play after disappointing results for the three months to 31 March 2025, saying it needed to ‘recover and re-establish VIP play.’
The Las Vegas property generated revenue of US$166m during the first quarter, falling from US$214m a year earlier and from US$190m in the December quarter. Revenue was affected by lower hold percentage along with lower visitation compared with the record visitation achieved a year ago due to the Super Bowl being in Las Vegas. Hotel occupancy was down to 82.3 from 89.1 per cent.
Genting said: “RWLV is actively growing high-end hosted casino play and will continue its casino and resort marketing initiatives to attract high-value guests, while strengthening its convention business with established and new groups. Investments in new dining concepts, entertainment and retail will further drive engagement and operating leverage.”
“There are signs of improvements in high-end play with increased table volumes,” it added. “In addition, RWLV expects to see improvements in ADR and occupancy in 2025 through an upgraded hotel management system, which now allows RWLV to own the hotel customer database, giving RWLV flexibility to provide real time hotel offers and enhanced customer experience to guests. Combined with investment in an upgraded casino offer management system, RWLV will yield a stronger customer mix via casino, convention and direct bookings.
“RWLV remains focused on improving margins through strategic growth and operational efficiencies. In 2025, the property will leverage an enhanced hotel system to extend its reach to customers and implement tailored casino offerings to drive repeat visitation.
