Rivalry sets new all-time records across key user economics
Rivalry Corp. generated revenue of $1.3m the three-month period ended March 31, 2025, consistent with the preliminary results announced on April 16, 2025. While temporary sportsbook margin variance impacted topline outcomes, underlying KPIs continued to improve and validate the strength of Rivalry’s rebuilt model.
Q2 2025 set new all-time records across key user economics with net revenue per player increasing 49 per cent versus Q1 2025, and was 210 per cent higher than the historical average prior to the Q4 2024 transformation.
Wagers per player rose seven per cent quarter-over-quarter, and nearly 300 per cent above the pre-rebuild average. Average monthly deposits per player in Q1 2025 were over 175 per cent higher than the historical average. In Q2 2025, this increased a further 28 per cent. Monthly deposit frequency per player in Q1 2025 was up 115 per cent over the historical average, and rose another 22 per cent in Q2 2025.
Q1 2025 was the first full quarter operating under Rivalry’s restructured model, following a company-wide transformation that began in Q4 2024. This included a strategic shift toward high-value users, deep cost rationalization, significant product upgrades, and tighter execution across every layer of the business. The result is a streamlined, modernized operating model with materially improved performance and long-term leverage.
“This quarter marks the full emergence of Rivalry 2.0 – leaner, sharper, and structurally stronger,” said Steven Salz, Co-Founder and CEO of Rivalry. “We’ve rebuilt the foundation of the business around high-efficiency acquisition, high-value users, and a proprietary product – and we’re already seeing the impact. Rivalry today is not just a leaner version of itself – it’s a fundamentally different company built for scalability.”
Average Customer Acquisition Cost payback across H1 2025 was approximately 1.5 months, reflecting improved funnel conversion, higher player value, and stronger retention – all achieved under constrained spend conditions.
Ongoing improvements in VIP identification, segmentation, and servicing, driven by Rivalry’s proprietary Business Intelligence (BI) tools and Customer Relationship Management (CRM) infrastructure, further contributed to gains in deposit behavior and overall player value.
