Interactive
Romania – Betsoft Gaming integrate portfolio with Platinum Casino
By Lewis - 12 May 2020Betsoft Gaming has partnered with Romania-based Platinum Casino. The agreement will see the integration of a wide selection of Betsoft’s top-performing titles on the online casino.
Having identified specific features that create and retain customer engagement in its home market, Platinum Casino is confident that Betsoft’s portfolio, as well as its brand capital, will appeal to the target audience – both existing and new.
“Differentiation within the Romanian market is the key to future success. We see Betsoft as our partner in enabling growth through taking our gaming standards to a new level. We know we can make this a lasting relationship,” explained Daniela Asaftei, Head of Marketing at Platinum Casino.
Betsoft is licensed by the Romanian National Gambling Office and is focused on its strategy of working closely with key players in highly regulated markets.
Betsoft’s Sales Executive, Francesca Raniolo, added: “Partnering with Platinum Casino is another exciting move for us. Our portfolio is broad enough to ensure that operators in specific regions can prioritise particular themes or features which appeal to their market and ensure player loyalty. We are looking forward to a growing partnership with Platinum Casino.”