SIS has agreed a deal with Poolbet.ru (Pari Engineering RUS LLC) for its World Greyhound Tote Pool.
The new partnership will allow Poolbet.ru to accept and transfer bets into the pool of British greyhound racing content by integrating the end-to-end solution which consists of live streamed pictures, commentary, data on-screen graphics and markets.
Poolbet.ru will expand its racing offering with the addition of over 8,000 British greyhound races per year, with a betting event every seven minutes between 1 to 5pm each day, taken from eight UK tracks including Central Park, Crayford, Doncaster, Harlow, Henlow, Hove, Monmore and Romford.
The SIS World Greyhound Tote Pool is live with bookmakers across the globe, with its high-margin short-form content proving to help drive betting turnover. Partnering with Poolbet.ru marks the supplier’s entry into the Russian market and demonstrates its growth internationally.
Anže Gantar, Digital Sales Manager at SIS, commented: “After successfully launching the SIS World Greyhound Tote Pool in North America last year, we’re excited to be bringing this product to Russia as part of our new partnership with Poolbet.ru.
“Poolbet.ru bettors will now have access to market leadommenteding British greyhound racing through our end-to-end solution, with regular betting events taking place across betting times to keep them engaged and to drive revenues for the Russian bookmaker.”
Alexander Ivashkevich, CEO of Pari Engineering, added: “We’re delighted to be launching the SIS World Greyhound Tote Pool, which will allow us to significantly boost our racing offering. The high frequency of the greyhound racing betting events available through the pool, as well as SIS’s strong reputation for delivering live pictures and data, were important factors in our decision to integrate the product. We’re sure our customers will enjoy the exciting greyhound racing events that are now available to them.”