Scott Milford joins Bragg Gaming Group as EVP of Group Content
Bragg Gaming Group has appointed Scott Milford as Executive Vice President, Group Content, underscoring Bragg’s commitment to sustaining its rapid growth in the United States and globally as a pioneer in online casino game development and gamification.
With more than 25 years of experience driving game innovation and studio success at major gaming brands including Aristocrat Leisure Limited (ASX:ALL), Konami Group (KNMCY) and Aruze Gaming, Scott Milford brings unmatched insight and leadership to one of the industry’s fastest-growing content development companies. In his new role, he will lead strategy, development, and delivery across Bragg’s acclaimed in-house studios—Wild Streak Gaming, Atomic Slot Lab, and Indigo Magic—and guide relationships with top-tier partner developers through the Powered by Bragg program, which includes in-demand studios such as King Show Games, Bluberi, and Gamomat.
Scott Milford’s arrival comes at a time of sustained momentum for Bragg. The company has seen 3x year-over-year growth in wagering on its high-margin proprietary content in the $9.5bn US iGaming market, a market poised to exceed $75bn at full maturity. With standout releases like Dragon Power Triple Gold by Wild Streak Gaming and recent strategic initiatives such as its investment in Brazilian studio RapidPlay, Bragg continues to lead the charge in content innovation, game mechanics, and market expansion.
“Scott Milford is a transformational hire for Bragg,” said Matevž Mazij, Chief Executive Officer at Bragg. “His vision, depth of expertise, and proven success in building global game development teams will help propel us into the next phase of our growth. With the increasing popularity of our exclusive IP such as our Connect & Collect mechanic, and a doubling of our U.S. game release cadence, Scott’s leadership will ensure we stay ahead of the curve as the most innovative force in iGaming.”
Bragg’s relentless focus on innovation and excellence is unlike anything I’ve seen,” said Scott Milford. “This is a company that doesn’t just follow trends—it sets them. I’m excited to help elevate Bragg’s world-class teams and partners to new heights, creating next-gen online casino experiences that redefine what’s possible in gamification and player engagement.”
An experienced product development executive, Scott Milford brings more than two decades of sector knowledge to his new role, including 17 years with global gaming content supplier Aristocrat Leisure where he held a variety of product and strategy positions.
Notably, he served as President and Managing Director of Aristocrat’s social casino division Product Madness, and most recently was Chief Product Officer for Aristocrat-owned $1.8bn revenue free-to-play games operator Pixel United.
Prior to Aristocrat, Milford also held senior roles with Aruze Gaming Australia and Konami Gaming Australia. Scott Milford will be based at Bragg’s Las Vegas Office.
