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Serbia – Admiral Bet integrates content onto Oryx Hub in new partnership

By - 28 October 2019

Oryx Gaming, a Bragg Gaming Group company, has partnered with Admiral Bet in a deal to launch its entire portfolio of in-house and third-party casino content with the Serbian operator’s online platform.

The supplier’s catalogue of casino games will be integrated with Admiral Bet via Oryx Hub, in addition to new releases from partnered studios such as Gamomat, Kalamba Games, Golden Hero and Givme Games.

Oryx Gaming’s portfolio of over 8,000 titles includes recent release Battle Dwarf and the popular classic, Back to the Fruits. The deal enables Admiral Bet, a Novomatic Group brand, to seamlessly access content live on Oryx Hub with a single integration account, together with additional promotional and compliance tools.

Vladan Jocić, Managing Director and CFO of Admiral Bet, commented: “Our collaboration with Oryx Gaming has so far been effortless thanks to its cutting-edge integration technology and knowledgeable team.

“With top-performing games from some of the industry’s leading studios, as well as Oryx Gaming’s own proprietary content, its portfolio is certain to be an instant hit with our players and we look forward to a roadmap of more exciting releases ahead.”

The agreement marks another significant deal for Oryx Gaming following the recent launch of Oryx Hub, which offers operators access to certified and compliant content, in addition to advanced marketing tools such as promotions, leaderboards, tournaments and jackpots.

Matevz Mazij, Managing Director of Oryx Gaming, added: “Admiral Bet is a major operator in Serbia, making it an ideal partner to further establish our brand in the local market and maximise our reach across Europe.

“Our reputable portfolio of engaging and innovative casino games, complemented by the pioneering Oryx Hub, has helped us secure this significant deal and will provide Admiral Bet with content that both existing players and new audiences will love.”

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