Authentic Gaming has expanded its geographical reach into Serbia after partnering with operator Mozzartbet.
Under the terms of the deal, Mozzartbet players will be able to access the provider’s full suite of live roulette titles streamed from its ARENA Studio located in Malta.
This includes variants such as Blaze Roulette, which takes gameshow format and has a host instead of a dealer, as well as Grand Roulette, 24/7 Roulette and Auto Roulettes.
In addition, players will be able to sit down at real tables on the floors of real casinos and play alongside real players via the provider’s Authentic Roulette product.
This includes tables located at: Mozzartbet.com (Serbia), Mozzartbet.ba (Bosnia), Mozzartbet.ro (Romania), Mozzartbet.com.ke (Kenya), and Mozzart.com (Malta).
Mozzartbet will also use Authentic Gaming’s LIVE Banners marketing tool to promote the provider’s live dealer titles across its site as well as on affiliates and other media sites.
Jonas Delin, CEO of Authentic Gaming, said: “This is a great partnership for Authentic Gaming, allowing us to enter the Serbian market for the very first time. Our games have proved to be hugely successful at transitioning players from retail to online in markets where there is a strong land-based gaming market, as is the case in Serbia.
“They are also a powerful cross-selling tool from sports into casino, which will help Mozzartbet transition sports bettors into the fast-growing online casino segment.”
Milos Randjic, Director of Online Casino Portfolio at Mozzartbet, added: “We have established Mozzartbet as a leading sports betting brand and now we want to pursue similar success in the casino vertical.
“We need to offer our players a product that helps them transition from sports to casino, but also from retail betting to online and Authentic Gaming’s suite of titles have a track record of doing this.”