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Serbia – Merkur opens second Belgrade gaming arcade

By - 17 February 2014

Merkur International, a subsidiary of the family-managed eastern Westphalian Gauselmann Group from Espelkamp in North Rhine-Westphalia, has opened its second arcade in the Serbian capital of Belgrade.

The ‘Merkur Automat Klub’ brand and the Gauselmann Group logo of the laughing sun highlight where players can enjoy gaming entertainment in a stylish atmosphere.
The first ‘Merkur Automat Klub’ was opened in Belgrade in 2012.

Dieter Kuhlmann, member of the board of the Gauselmann Group and Managing Director of Casino Merkur-Spielothek and merkur International, said: “The development in Serbia has been very positive. The market has very much potential for us. That is why we have opened our second arcade.”
The new entertainment centre offers modern gaming machines over 350 sq. m. These include numerous products of the Gauselmann subsidiary Merkur Gaming that is responsible for the development and sales of AWPs and casino slots as well as Video Lottery Terminals (VLTs) for global markets.
The interior design of the arcade carries the name ‘Emotion’ and was exclusively created by the ‘Creative and Design Development’ department in Espelkamp. It stands out due to the implementation of noble materials, a perfectly co-ordinated colour scheme and tasteful decorations. Branch manager Dragana Dimitrijevic and her eight-strong team are there to explain to players how the gaming machines operate when desired and offer small snacks and drinks.
Merkur International GmbH is a subsidiary of the family-managed Gauselmann Group from Espelkamp (North Rhine-Westphalia), responsible for international arcade activities. The Gauselmann Group opened its first international entertainment centre in 1986. Merkur Casino GmbH was founded in 2005 to advance the international arcade expansion. This company was renamed to Merkur International in 2012 and operates (upon the acquisition of the British arcade chain Praesepe Group) 400 modern entertainment centres in ten European countries.

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