Interactive

Serbia – ORYX Gaming becomes MerkurXtip’s exclusive aggregator partner in Serbia

By Lewis - 4 February 2021

ORYX Gaming has expanded its footprint in Serbia after becoming the exclusive content aggregation partner to MerkurXtip.

Through the partnership, MerkurXtip has expand its online casino offering and following a successful integration, the Gauselmann-owned operator has access to ORYX Hub.

MerkurXtip is utilising ORYX Hub to launch games from all of ORYX’s RGS partners and a variety of third-party content from suppliers such as Evolution, Pragmatic Play, Greentube, Blueprint and Microgaming.

The operator will also use ORYX’s Data Platform to analyse product performance, perform targeted marketing campaigns and offer player engagement tools, such as free rounds, leaderboards, tournaments and achievements.

Matevž Mazij, Managing Director of ORYX Gaming, said: “Taking our products live with yet another operator partner in Serbia is a great testament to the success and popularity of our content in the country.

“We are going from strength to strength in the market and through this deal with MerkurXtip we will further bolster our existence in Serbia and extend the reach of our premium products.”

Nenad Aleksic, Head of IT at MerkurXtip, commented: “By partnering with ORYX we are now able to offer our customers a substantial library of top-notch gaming content via a single integration.

“ORYX’s gaming content has gained a strong following in Serbia and beyond and we are thrilled to have added it to our online casino and enhance our offering.”